In 2007, Stenville retakes its confection by means of an ambitious project upon a partnership with one of the country’s biggest cosmetic company. The pillar of this partnership has been the sustainability concept. The search for results-driven innovation (customer vision) by enterprising teams – Business Units (BU) – has brought more agility to Stenville, thus each unit could concentrate more on its own activity area. We realized that a business must be seen as a customer satisfaction process (Philip Kotler) and not as a goods production process, whereas products are transitory, but the basic needs will always exist. We realized that customer orientation is an important guide towards competitive advantage. We have no doubts, that satisfied customers are capable of creating sustainable competitive advantage to our company. Thus, competence is just not enough (David W. Cravens). It’s necessary to have market sensibility in order to settle lasting and profitable relations for both Stenville and its customers. The business units, all of them focused on knit fabrics, are

Stenville’s goal is to become a leader in all those areas. The pillars of this goal are embodied in the company’s philosophy and shared by all employees.